January 2017 - October 2021

- Responsible for the planning and execution of large scale in store, at shelf marketing for major brands CPG companies.

- Working with leading Canadian retailers to include Loblaws, Walmart, Shoppers Drug Mart, Metro, Save on Foods, Canadian Tire.

- Led the strategic, long-term business development goals of 500+ field operatives. 

- Creating and implementing all fixed budgets & leading the operations / communications of the division throughout Canada.

- Successfully implemented a lean management approach with a focus on process improvement, effective communications, and compliance, which reduced operational costs by over $1M, while achieving an improvement in standards for clients

- Nurturing over $400M in retail relationships.

- Developed incentive programs through business, and individual growth driven KPI’s that drove retention of high performing leaders.

- Top performing geographical operation region for 4 years in a row, under my stewardship

- Instituted effective reward and recognition programs.

- Led multi disciplinary teams to ensure maximum efficiency across operations, tech, HR, finance, sales & marketing.

- Implemented robust data reporting and analysis, to allow for effective and timely course correction to support the tactical & strategic aims of the business.

- Cross-Functional Collaboration with sales & marketing to ensure annual renewal of contracts with major CPG companies and retailers.

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Testimonial

Jim Carnathan, Group Vice President - NRS

 I had the pleasure of working with Rich for several years while at NRS. Rich always approached his responsibilities with professionalism and a sense of urgency, ensuring that both internal and external stakeholders expectations were always exceeded.

He has proven to embody what it means to be a leader. We have worked together through some challenging circumstances, and Rich never waivered. He fine tuned the art of keeping his team motivated towards achieving the task at hand. 

Great leaders exemplify clarity, decisiveness, confidence, passion, and humility. Rich embodies these essential qualities, which positioned him on a path to success as one of our more impressive leaders. Rich is the ultimate professional, and any organization would be fortunate to have him as a leader within their organization.